If you would provide a 5-6 page paper on Groupon, applying the Research

If you would provide a 5-6 page on Groupon, applying the principles of marketing - Research Paper Example The company offers a bundle of coupons with a target in mind; the target being a certain number of people willing to avail the particular product or service. If that target is reached, then that product/service is made available to the consumers, otherwise it’s not. The retailers treat these coupons as sales promotion or quantity discounts. The consumers pay for their purchase (coupon for a particular commodity or facility) to Groupon and it then splits the money charged with the retailer who provides that particular product or service to the consumers. Marketing and the Marketing process: The process of controlling and managing cost-effective and advantageous consumer associations is known as marketing. This process has two broad objectives which are: firstly to maintain and positively develop relationship with existing customers by ensuring customer satisfaction and secondly, to draw fresh clients with the help of a unique selling point that gives them an edge over their com petitors and the fresh clients recognize and cash this niche. The key to successful product marketing lies in the market understanding of the marketer, who should know the market trends as to what the consumers want or need, and then develops the product or service, keeping in mind the consumer`s desires which live up to their name and expectations. Then, the product or services must be priced in such a way that it is within the purchasing power of the target market, and its distribution and promotion should be such that the target market has easy access to it and its promoted in a way that it occupies the right place in the minds of the consumers. If all these steps are followed correctly and effectively then it ensures the success of the product or service. (Kotler and Armstrong 4-5) Groupon primarily focuses on major geographical locations where people have easy access to the internet; are literate, and there are successful companies operating in those areas who can offer the pro ducts and services and then, it approaches those companies with its offers and from there on, their marketing process proceeds accordingly. The company is following the marketing process very well. It analyses the major geographical locations to gain knowledge about the needs and wants of the customers of that particular location. It then approaches those companies who are willing to and can fulfil the wants and needs of the consumers’ while in step with the bundle coupon offering of Groupon. Next, they design a customer-driven marketing strategy by defining their target market and the best possible way to approach and serve their target market. Currently, their target market primarily comprises of youthful, cultured, and literate female clientele, since at present, the products and services they offer comprise mostly of fitness and beauty products and services. To approach their target market, they have come up with the unique and innovative concept of offering coupons (whic h offer a discount) on their website, and this is also their unique selling point and the quality that gives them an edge over competitors. Then with the aid of the marketing mix, the company prepares and integrated marketing plan and program so as to successfully deliver the promised value to its customers. Next comes the most important step in the marketing process, which is building customer relationships, and the company does so by fulfilling its promises and

Memo Essay Example | Topics and Well Written Essays - 1000 words - 3

Memo - Essay Example The insurer has a duty to defense before a court of law. Insurance companies lose the right to defense only when there is conflict of interest. Insurance companies do not compensate the insured automatically before thorough analysis of the real cause of the losses which call for compensation. According to Devine (2006), the insurance company has a duty and a right to defend itself basing this on the principles governing the insurance contracts as stipulated in insurance law. Mr. and Mrs. Turner entered into an insurance contract with Youngston Company when they took a cover against any liability that arises other than injuries resulting from discharge, release, dispersal or escape from pollutants. These clauses specified the kind and extent of losses to be compensated whenever such specific liability arises. The policy language excluded losses suffered due to discharge, dispersal, release, or escape of pollutants. From the excerpt, we noted that the child became ill because of too mu ch lead in the body system. Insurance company should defend itself basing this on the language of the cover i.e. the cover would not cover any liabilities resulting from losses suffered due to escape of pollutants. In addition, the company is not liable for the losses suffered by a third party. During inception of the insurance contract, neither Mr. and Mrs. Cavanaugh nor any other person who rented the apartment, was mention in the contract. Since, the child belongs to the third party; the insurance company has a duty to defense based on this. However, the insurance policy issued by the company did not specify exactly the boundaries of compensation. The exclusion language did not mention the specific pollutants which will be covered by the policy. In addition, the policy cover did not specify whether the company should compensate any damages suffered by the third party. It is therefore the decision of the court to

If you would provide a 5-6 page paper on Groupon, applying the Research

If you would provide a 5-6 page on Groupon, applying the principles of marketing - Research Paper Example The company offers a bundle of coupons with a target in mind; the target being a certain number of people willing to avail the particular product or service. If that target is reached, then that product/service is made available to the consumers, otherwise it’s not. The retailers treat these coupons as sales promotion or quantity discounts. The consumers pay for their purchase (coupon for a particular commodity or facility) to Groupon and it then splits the money charged with the retailer who provides that particular product or service to the consumers. Marketing and the Marketing process: The process of controlling and managing cost-effective and advantageous consumer associations is known as marketing. This process has two broad objectives which are: firstly to maintain and positively develop relationship with existing customers by ensuring customer satisfaction and secondly, to draw fresh clients with the help of a unique selling point that gives them an edge over their com petitors and the fresh clients recognize and cash this niche. The key to successful product marketing lies in the market understanding of the marketer, who should know the market trends as to what the consumers want or need, and then develops the product or service, keeping in mind the consumer`s desires which live up to their name and expectations. Then, the product or services must be priced in such a way that it is within the purchasing power of the target market, and its distribution and promotion should be such that the target market has easy access to it and its promoted in a way that it occupies the right place in the minds of the consumers. If all these steps are followed correctly and effectively then it ensures the success of the product or service. (Kotler and Armstrong 4-5) Groupon primarily focuses on major geographical locations where people have easy access to the internet; are literate, and there are successful companies operating in those areas who can offer the pro ducts and services and then, it approaches those companies with its offers and from there on, their marketing process proceeds accordingly. The company is following the marketing process very well. It analyses the major geographical locations to gain knowledge about the needs and wants of the customers of that particular location. It then approaches those companies who are willing to and can fulfil the wants and needs of the consumers’ while in step with the bundle coupon offering of Groupon. Next, they design a customer-driven marketing strategy by defining their target market and the best possible way to approach and serve their target market. Currently, their target market primarily comprises of youthful, cultured, and literate female clientele, since at present, the products and services they offer comprise mostly of fitness and beauty products and services. To approach their target market, they have come up with the unique and innovative concept of offering coupons (whic h offer a discount) on their website, and this is also their unique selling point and the quality that gives them an edge over competitors. Then with the aid of the marketing mix, the company prepares and integrated marketing plan and program so as to successfully deliver the promised value to its customers. Next comes the most important step in the marketing process, which is building customer relationships, and the company does so by fulfilling its promises and

Search on the internet for a graph in your field of study that is Statistics Project

Search on the internet for a graph in your field of study that is misleading and discuss. Please also attach a link to the graph so that we can refer to the graph in your discussion - Statistics Project Example The third bar’s height is more than double that of the second bar, yet the value it represents is not. There is definitely an inconsistency presented in the illustration of the valuation of the company. Another part of the graph which is misleading is the way the horizontal axis is scaled. Although the bars are equally spaced, the dates that they represent have uneven intervals. The first bar represented the month of December, the second bar represented January but the next two bars represented two dates in March. One also noticed that the valuation for May 2011 was not included in the graph. Furthermore, the month of July showed three separate bars indicating valuations for three different days in the month. The author of the graph should be consistent as to the time interval that he wants to depict in his graph. Does he want it to be bi-monthly or monthly? Moreover, if he chooses to make the scale on a monthly basis, figures shown should be the same date of every month. He can consider using the first day or the last day of the month. The consistency of information presented is vital to prevent misleading the interpreters of the graph. This illustration confuses the readers becau se the trend that is shown is not reflective of the real picture of the company valuation since different time intervals are shown. PrivCo. (2011, August 24). Facebook valuation suffers first-ever consecutive drop. Retrieved April 11, 2012, from privco.com:

Mortuary And Anatomical Pathology Health And Social Care Essay

Mortuary And Anatomical Pathology Health And Social Care Essay The Mortuary and Anatomic Pathology unit forms part of the Pathology Department. It is linked to the Mater Dei Hospital complex via an underground service corridor through which bodies will be transported in a more dignified manner. It is also situated in an isolated part of the Mater Dei complex in order to allow for a more dignified preparation of our dear departed in the quieter part of the Hospital. The mortuary offers various other services which include: Receiving bodies from the Hospital and other institutions and sources such as the community. Preparing bodies for their funeral rites. In the mortuary, besides there being a room for preparation of bodies of people who believed in the Roman Catholic faith, there is also a room saved for preparation of bodies for people who believed in other religions and have different religious rites with regard to preparation of the dead The mortuary offers an autopsy service for the various Hospitals that require a post mortem examination. The mortuary at Mater Dei is also equipped to cater for forensic post mortem studies. In order to provide these services, the mortuary contains many facilities and machines. These facilities and machines include a cold storage, body fridges, a post mortem area and a laboratory, an embalming room and a body preparation room. Viewing rooms are also present to enable relatives and friends to pay their last respects to the departed in a more private atmosphere. There is also a Mortuary Chapel where relatives and friends can find time for moments of silence and reflection and participate in the final prayers recited just before the body is transferred to an awaiting hearse for its last voyage to the cemetery. Duties of the Scientist at the Mortuary The main duties of the scientist at the mortuary and anatomic pathology unit are the administration and management of assets and procedures available at the mortuary. These duties include: Administration: This role incorporates the logistical and scientific aspects relevant to a modern Mortuary and Anatomic pathology unit. This role also includes rendering a service to clients so it is imperative that good customer service is offered. All release forms, death certificates, general morgue forms and client information has to be documented and filed properly by the administrative staff. Post mortem examinations, which can be ordered either by the Consultant within the state Hospitals in what is known as a hospital post mortem or by the Magistrate on duty if the person died under suspicious circumstances. In this case a forensic post mortem is used. The autopsy is also essential in determining the cause of death of investigated individuals. Histology. The samples obtained from the body during the autopsy must be subjected to histopathological investigation. The samples obtained from the body during the autopsy receive the same treatment as those obtained from a living patient in an operating theatre. Other procedures such as Health and safety, procurement of specimens, chain of custody, documentation and many more procedures. The Relevance of a Post Mortem Examination. A post mortem examination is a careful examination of the departed individual. It can offer valuable clues as to how the person died as well as information regarding the illness and its effects on the body. It may also give a more precise indication with regard to how the individual died. Sometimes, even the best and most detailed post mortem examinations may not uncover the cause of death and may also leave certain questions unanswered. These investigations are usually carried out by a pathologist. A pathologist is a person who specialises in the laboratory study of disease and of diseased tissue. The pathologist is assisted by a scientist with specialist training in this particular field. Post mortems are carried out in special facilities located in the Hospital Mortuary. Post mortem examinations are a benefit to the medical profession as they provide information regarding health and illness that would not be discovered anywhere else. These examinations paved the way for both anatomical discoveries and new information regarding illnesses. Post mortem examinations help identify the cause of death of an individual, confirm the nature of the illness and also the extent of the disease and are capable of identifying other undiagnosed conditions. Another use of post mortem examinations is to assess the effects of treatments and drugs and help identify complications or side effects. A post mortem is a valuable tool for loved ones as it helps them understand why the individual died. Families can occasionally ask questions that can only be answered by information acquired from a post mortem. Some of the information obtained from a post mortem examination can benefit future children in the family and patients who suffer from similar illnesses. (Post mortem exam ination à ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬ information for relatives, 2007). Steps Taken to Maintain Health and Safety Standards in the Mortuary The Mortuary presents a number of health and safety risks for personnel. These risks include both health related, accidents due to working conditions and risks specific to working with human remains. These remains are a serious biohazard and are host to various pathogens and hazardous residues such as bacteria, infectious spores, infectious soft tissue and residues of military and industrial chemicals. These pathogens can be transmitted either by hand to mouth contact, contact with mucus membranes, or via the air in the autopsy room or body fluids such as blood. Additional risks to transmission of pathogens include the handling of heavy bodies and using unsanitary and unsafe equipment. The Mortuary in the Mater Dei Hospital is split into two main areas, a clean area and a dirty area. These areas are separated by a transitional zone. The dirty areas include body stores at a temperature of 4 °C. It has easy to clean, non-porous surfaces and a system of containment for any body fluids. On the other hand, the clean area consists of the viewing rooms, the chapel, offices and reception areas. It also has proper ambient climate controls to remove odours and vapours and is mainly where clean equipment is stored. Bodies, equipment and people working in these separate areas must never come into contact with one another whilst working. Also, a body should never go into the dry area before it has been properly cleaned and any soft tissue found is removed. Once the soft tissue is removed it is placed in a freezer. The rest of the human remains are then stored in a separate freezing area. It is essential that all employees working at the Mater Dei Hospital mortuary wear personal protective equipment (PPE), which is designed to help protect the scientist from serious health and safety dangers. This equipment is found in the clean transitional area located in front of the autopsy room, to enable scientists to change into their safety equipment before entering. PPE worn by a scientist in the autopsy room of the mortuary include: Overalls/scrubs (washable or disposable). It is imperative that this particular equipment be worn every day to protect the skin from any debris and body fluid which may cause infection. Latex/nitrile gloves. Nitrile gloves are used by scientists who are allergic to latex and must be worn when handling bodies or body fluids. Double gloving is the procedure Facemask. It is usually found as a visor. This is worn when cleaning bodies, clothing and artefacts and has to be regularly cleaned by the scientist using it. It prevents infection by protecting the face from splash back of body fluids. Safety goggles/glasses. These are worn to prevent any debris from coming into contact with the eye, which could lead to a potentially serious injury and possibly infection. Mortuary shoes/wellington boots. These are non-slip boots similar to those used in surgeries. They are waterproof and prevent entry of fluids. Aprons. All surgical equipment used must be sanitised and autoclaved properly after every use and has to be stored in a safe and secure cupboard when it is not being utilized. The most dangerous tool, the autopsy saw, can only be used by experienced personnel. Hands and exposed skin must be washed after the autopsy to remove any debris or body fluids of the dead individual as these may cause infections. It is also important not to touch bare skin while wearing gloves. The scientist working in the autopsy room must not touch his or her eyes, mouth or nose to prevent spread of any blood borne infections. Beyond the changing area there is also a shower which scientists can use after handling body samples. The autopsy and dissection tables are made up of stainless steel and are connected to a supply of low pressure water. This water is treated with chlorine to remove any infectious agents and is then discharged into the normal sewage system. A High Energy Particulate Air (HEPA) filter can also b e found in the autopsy room to trap any viruses or airborne bacteria from exiting the facilities and circulating into the outside air. It is essential that outside clothing not be worn in the mortuary. Extra PPE should be worn in specific areas such as the biohazard room for extra protection and when samples are being taken for deoxyribonucleic acid (DNA) analysis. Finally, the mortuary is cleaned thoroughly and disinfected every night. Working in the mortuary poses a serious health risk to scientists. Some of these potential risks include working in too hot or too cold conditions, bacterial related sickness, body fluid or tissue related sickness, lifting injuries and stress related sickness. That is why it is ensured that vaccinations for certain diseases such as tetanus, Hepatitis A and Hepatitis B ,Tuberculosis, Typhoid, Diphtheria and Rabies be accounted for in every scientist working in the autopsy room. It is essential that every new employee undergoes a health and safety briefing and that risk assessments be carried out every time a new body arrives. The mortuary staff must be briefed on the new risks found. A first aid kit has to be present along with someone who knows how to give first aid. Anyone entering the mortuary has to follow general health and safety practices. Fragmentary bone may be sharp and bodies can be heavy, therefore the staff must undergo manual handling training.

Aristotle, Antigone and Billy Budd :: comparison compare contrast essays

Aristotle, Antigone and Billy Budd In Poetics, Aristotle explains tragedy as a kind of imitation of a certain magnitude, using direct action instead of narration to achieve its desired affect. It is of an extremely serious nature. Tragedy is also complete, with a structure that unifies all of its parts. It is meant to produce a catharsis of the audience, meant to produce the emotions of pity and fear and to purge them of these emotions and helping them better understand the ways of the gods and men. Tragedy is also in a language in both verse and song. Aristotle's definition is clearly applicable to both Herman Melville's Billy Budd and the famous Greek tragedy Antigone by Sophocles. Antigone is definitely a good example of a Greek tragedy. It contains all of the elements of Greek tragedy as defined by Aristotle. Billy Budd has also been interpreted by some critics as a Greek tragedy. This seems true in that it contains many of the requirements in a Greek tragedy. However, as we look closer, there are many factors that are not found in Billy Budd that are required in a Greek tragedy. There are flaws to the theory. Analysis of the Billy Budd has shown that enough of these flaws are evident to interpret Billy Budd as not a Greek tragedy. There are differences in the character, structure, theme, magnitude, tragic heroes, plot, as well as focus. However, it can be argued that these differences can also be similarities. It can be explained as a variant. Interpretation has been a key issue in these two works. The two works have been interpreted in many different ways. Each way could lead to a different comparison of these two works. Therefore, the reader m ust decide which interpretation is most "correct" and conclude whether the similarities are sufficient to call Billy Budd a Greek tragedy. Aristotle states that "For Tragedy is an imitation, not of men, but of an action and of life, and life consists in action, and its end is a mode of action, not a quality. Now character determines men's qualities, but it is by their actions that they are happy or the reverse. Dramatic action, therefore, is not with a view to the representation of character: character comes in as subsidiary to the actions. Hence the incidents and the plot are the end of a tragedy; and the end is the chief thing of all.

Mans Tragedy in One Day in the Life of Ivan Denisovitch Essay

Man's Tragedy in One Day in the Life of Ivan Denisovitch Solzhenitsyn's turning to history has extremely important consequences for his total literary heritage. As he himself has said, "Literature that is not the very breath of contemporary society does not deserve the name of literature." To be true literature, "the pain and fears of society must be held before it, society must be warned against the moral and social dangers which threaten it." History to Solzhenitsyn, as to Leo Tolstoy, is the theater and the arena in which the abominations as well as the glories of human behavior are revealed at their most powerful and on the grandest scale. This is not to say that Solzhenitsyn actually "writes history," meaning by that a formal history text. Rather, his novel August 1914 is a vehicle for the telling the larger story of the human condition. As in One Day, characters are minutely inspected in order best to understand the historical environment in which they participate as well as being affected by it. In other words, history at its present juncture provides Solzhenitsyn with concrete, "living" referents or the actual background against which the moral fiber of realistically depicted characters are not only revealed but above all tested and tempered. As in the later work, Gulag Archipelago, Solzhenitsyn's historical novel about Leninist-Stalinist terror and the labor-camp system, so in August 1914 events do not simply "happen," as though they were products of the action of Fate. It is precisely over the issue of Why Events Happen that Solzhenitsyn parts company with the great Russian writer, Tolstoy, who himself used history (War and Peace) as a mea... ...," not by means of dogmatic insistence upon "historical law" and "ultimate truth." So, for Solzhenitsyn, man's Tragedy does not consist in his being ground under by an historical juggernaut, a dumb force guided by inexorable historical laws, impersonal forces, economic determinism, and so forth. Instead, man makes his own history. Ideologies, religions, policies do help shape the lines along which history will be made, but above all for Solzhenitsyn, it is men who make history. It is they who can be blamed. So can the makers of ideologies be blamed for the postulates they develop and the consequences which result from them. "Who is to blame?" the author of Gulag Archipelago asks in the chapter entitled, "The Law Becomes a Man." He answers, with bitter irony: "Well, of course, it obviously could never be the Over-All Leadership!" Man's Tragedy in One Day in the Life of Ivan Denisovitch Essay Man's Tragedy in One Day in the Life of Ivan Denisovitch Solzhenitsyn's turning to history has extremely important consequences for his total literary heritage. As he himself has said, "Literature that is not the very breath of contemporary society does not deserve the name of literature." To be true literature, "the pain and fears of society must be held before it, society must be warned against the moral and social dangers which threaten it." History to Solzhenitsyn, as to Leo Tolstoy, is the theater and the arena in which the abominations as well as the glories of human behavior are revealed at their most powerful and on the grandest scale. This is not to say that Solzhenitsyn actually "writes history," meaning by that a formal history text. Rather, his novel August 1914 is a vehicle for the telling the larger story of the human condition. As in One Day, characters are minutely inspected in order best to understand the historical environment in which they participate as well as being affected by it. In other words, history at its present juncture provides Solzhenitsyn with concrete, "living" referents or the actual background against which the moral fiber of realistically depicted characters are not only revealed but above all tested and tempered. As in the later work, Gulag Archipelago, Solzhenitsyn's historical novel about Leninist-Stalinist terror and the labor-camp system, so in August 1914 events do not simply "happen," as though they were products of the action of Fate. It is precisely over the issue of Why Events Happen that Solzhenitsyn parts company with the great Russian writer, Tolstoy, who himself used history (War and Peace) as a mea... ...," not by means of dogmatic insistence upon "historical law" and "ultimate truth." So, for Solzhenitsyn, man's Tragedy does not consist in his being ground under by an historical juggernaut, a dumb force guided by inexorable historical laws, impersonal forces, economic determinism, and so forth. Instead, man makes his own history. Ideologies, religions, policies do help shape the lines along which history will be made, but above all for Solzhenitsyn, it is men who make history. It is they who can be blamed. So can the makers of ideologies be blamed for the postulates they develop and the consequences which result from them. "Who is to blame?" the author of Gulag Archipelago asks in the chapter entitled, "The Law Becomes a Man." He answers, with bitter irony: "Well, of course, it obviously could never be the Over-All Leadership!"